For me, this job sat right in that sweet spot between photography, set building and practical effects. I handled the photography, videography, set design, art direction, special effects, background construction, editing and video editing. Very hands-on from start to finish.
The product work needed to keep the Chupa Chups cans looking fresh and bold, while still giving the images personality. We worked with ice, foam, condensation, lollipops, bubblegum-style textures and colour blocking — always making sure the product stayed the hero.
The portraits and lifestyle moments brought a different energy: expressive, playful and a little nostalgic, with a Gen Z feel that was loose rather than too perfect.
The motion pieces followed the same idea — short, tactile clips showing cans turning, liquid moving, textures shifting and small lifestyle moments that gave the campaign more rhythm for Instagram and social use.
A huge part of making this work came down to the team.
Annelee Joubert worked across styling, the art department and creative development — helping shape the look, test ideas, taste elements, build backgrounds and pull the visual world together.
Sharon Diers, our packs specialist and an amazing friend, brought her usual level of care and obsession to the products. Sharon works with me on most of my pack jobs, and she is brilliant. She always goes the extra mile, and we often develop and test new techniques together.
Digital technician Kirsten Kelsey Davis kept the workflow tight on set, while Tatyana Levana captured behind-the-scenes video and stills.
Models Lehlohonolo M and Zoe Myburgh brought the perfect energy to the campaign — expressive, playful and completely in the world of the shoot.
This was a job built from colour, sugar, spray paint, product tricks and a lot of testing.
Exactly the kind of chaos I enjoy.